Social media has dramatically altered the way businesses engage with their potential customers. In the modern business landscape, a healthy social media presence is a must for businesses large and small. Setting up and managing the perfect social media profiles can be a daunting task for small business owners, but never fear, you can find everything you need to know for free with your Western Downs Libraries Card.
You can find more than 360 short courses and videos on the topic of Social Media Marketing on Lynda.com that show you how to market your business on social media. Learn how to engage influencers, grow your personal brand, craft the perfect LinkedIn InMail message, boost your Facebook reach and engagement, get more Instagram followers, and more.
- Why invest in social media?
- Developing a documented strategy
- Defining your audience
- Finding the right channels
- Developing a content series
- Publishing best practices
- Competitive intelligence
- Understanding paid advertising
- Driving results with paid ads
- Pairing metrics to goals
If you’ve got your social media marketing down pat, there are literally thousands of easy to follow, professionally developed online courses in everything from photography to security, from music lessons to 3D Printing and everything in between.
All you need is your Western Downs Libraries membership card. If you have any questions or need any help starting one of the courses, just get in touch with us.
You can create your free account with Lynda.com right here.